{"title":"Etta Loves","description":"\u003cp data-start=\"0\" data-end=\"169\" style=\"text-align: center;\"\u003eIn the first weeks, your baby is naturally drawn to high-contrast patterns like black and white, which help capture their attention and support early visual development. With this in mind, Etta Loves' designs turn everyday baby items, starting with muslins, into engaging tools for little eyes. Created with guidance from infant vision experts, they encourage focus, curiosity, and calmer moments for both you and your baby.\u003c\/p\u003e","products":[{"product_id":"etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth","title":"Etta Loves x Liberty Sensory Muslin Baby Blanket","description":"\u003cp\u003eThis reversible 6-layer organic cotton muslin blanket blends iconic Liberty design with the science of infant vision to support your baby’s visual and cognitive development through their first year and beyond.\u003c\/p\u003e\n\u003cp\u003eLightweight yet cosy, it’s perfect for the pram, car, cot, or sofa, and works beautifully as a soft surface for tummy time. With two thoughtfully designed patterns that evolve with your baby’s sight, it offers comfort, gentle stimulation, and timeless style as they grow.\u003c\/p\u003e\n\u003cp\u003eFairford Shadow features a soft monochrome floral that helps focus little eyes from birth to around 4 months, while Wharfedale Meadow introduces vibrant wildflowers designed to engage developing vision from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged, it also makes a thoughtful gift - bringing together heritage design and everyday practicality for modern family life.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/blankets\" title=\"Baby blankets\" rel=\"noopener\" target=\"_blank\"\u003eBABY BLANKETS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693098775,"sku":"ELLB004","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-muslin-blanket-suitable-from-birth-3153716.png?v=1773307699"},{"product_id":"animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months","title":"Etta Loves Reversible Baby Sensory Strip - Animal Print","description":"\u003cp\u003eThis clever sensory strip helps turn everyday challenges into calmer moments. Attach it to the pram for relaxed journeys, prop it up for engaging tummy time, or place it around the changing mat to make nappy changes smoother.\u003c\/p\u003e\n\u003cp\u003eDesigned with guidance from an orthoptist, it supports visual development from birth to around one year. The reversible design features high-contrast Dalmatian (0-4 months) on one side and bold Blue Leopard (5+ months) on the other, with carefully balanced shapes, scales, and colours to gently stimulate growing eyes and minds.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for real life, it’s a piece you’ll reach for again and again.\u003c\/p\u003e\n\u003cp\u003eAs seen in VOGUE: “Newborn Essentials.”\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 90 x 15 cm with tie tags for secure attachment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with recycled polyester padding inner\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693000471,"sku":"ELAN005","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-9547372.png?v=1773307460"},{"product_id":"xl-dandelion-muslin-for-newborn-to-4-months-old-babies","title":"Etta Loves Baby Sensory XL Muslin Swaddle - Dandelion","description":"\u003cp\u003eSoft, sensory, and incredibly versatile, this XL organic cotton muslin swaddle is a true everyday essential. Generously sized for swaddling, feeding, shading the pram, or comforting your baby on the go, it brings ease to every moment of the day.\u003c\/p\u003e\n\u003cp\u003eThe Dandelion print has been thoughtfully designed with input from an orthoptist to support babies’ developing vision from birth to around four months. Little eyes are first drawn to the bold bullseye centres, and as vision develops, they begin to notice the subtle differences between each seed head, encouraging focus and curiosity.\u003c\/p\u003e\n\u003cp\u003eA handy parent tip: place it print-side down as a sensory feeding cover to help keep your baby calmly engaged during feeds!\u003c\/p\u003e\n\u003cp\u003eBeautiful science meets everyday practicality - once you try an XL muslin, it quickly becomes the one you reach for again and again.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693131543,"sku":"ELPL002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/xl-dandelion-muslin-for-newborn-to-4-months-old-babies-9019958.png?v=1773307197"},{"product_id":"etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"Etta Loves x Keith Haring Sensory Muslin Baby Blanket","description":"\u003cp\u003eThis triple-layer organic cotton blanket combines soft comfort with engaging sensory design, perfect for cuddles, tummy time, or on-the-go adventures. Reversible prints feature Keith Haring’s ‘Baby’ (newborn-4 months) and ‘Brazil’ (5+ months), crafted in super-soft organic cotton that little ones, and parents, will love.\u003c\/p\u003e\n\u003cp\u003eEach artwork has been carefully scaled and re-coloured with guidance from a consultant orthoptist to support visual and cognitive development throughout your baby’s first year.\u003c\/p\u003e\n\u003cp\u003eBeautifully presented in a signature box, it makes a thoughtful and stylish gift for new parents.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/blankets\" target=\"the same window\" title=\"Baby blankets\"\u003eBABY BLANKETS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693033239,"sku":"ELHA009","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-muslin-blanket-reversible-newborn-to-4-months-5-months-9281419.jpg?v=1773251617"},{"product_id":"animal-print-playmat-reversible-newborn-to-4-months-and-5-months","title":"Etta Loves Sensory Reversible Baby Playmat - Animal Print","description":"\u003cp\u003eTummy time doesn’t have to be a struggle; this Animal Print Sensory Playmat by Etta Loves makes it fun and engaging for your baby. Designed to turn early play from fussy to focused, it gives your little one the stimulation they need while creating calm, confident moments for you.\u003c\/p\u003e\n\u003cp\u003eDeveloped with baby vision science in mind, the reversible Dalmatian print (0-4 months) and Leopard print (5+ months) are carefully scaled to support visual and cognitive development as your baby’s sight grows.\u003c\/p\u003e\n\u003cp\u003eEach pattern encourages lifting, pushing, and reaching, helping strengthen neck, back, and shoulder muscles. Crafted from super-soft organic cotton with a padded, comfy fill, it’s practical, durable, and beautiful - perfect for tummy time, play, and everything in between.\u003c\/p\u003e\n\u003cp\u003eFeatured in The Independent as the “Best baby playmat for development.”\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 100cm \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with polyester filling\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" title=\"Baby play mats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693164311,"sku":"ELAN006","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-print-playmat-reversible-newborn-to-4-months-and-5-months-3972627.png?v=1772807301"},{"product_id":"etta-loves-x-keith-haring-sensory-strip-reversible-newborn-to-4-months-5-months","title":"Etta Loves x Keith Haring Reversible Baby Sensory Strip","description":"\u003cp\u003eThe Etta Loves baby sensory strips bring engaging visual stimulation to pram rides, tummy time, and everyday moments. Featuring Keith Haring’s bold ‘Baby’ print (0-4 months) and vibrant ‘Brazil’ artwork (5+ months), it’s crafted from soft organic cotton with a padded, comfy fill.\u003c\/p\u003e\n\u003cp\u003eUse it around the pram bassinet for calm, focused journeys, prop it up for fun tummy time, or wrap it around the changing mat to make nappy changes smoother and more engaging.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 90 x 15 cm with tie tags for secure attachment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with recycled polyester padding inner\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca title=\"Baby Sensory Toys\" href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693229847,"sku":"ELHA007","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-sensory-strip-reversible-newborn-to-4-months-5-months-8442013.jpg?v=1772807301"},{"product_id":"plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies","title":"Etta Loves Organic Sensory Muslin Cloths - 3 Pk - Plant Prints","description":"\u003cp\u003eThis set of three everyday sensory muslins features Fern, Dandelion, and Tree Rings patterns, carefully developed with an orthoptist to support your baby’s vision from birth to 4 months, the period when visual learning is at its fastest.\u003c\/p\u003e\n\u003cp\u003eSoft, practical, and perfectly sized to keep over your shoulder or pop in a bag, they’re ideal for feeds, burping, playtime, and everyday adventures. Made from 100% GOTS-certified organic cotton, they’re gentle on delicate skin and get even softer with every wash.\u003c\/p\u003e\n\u003cp\u003eWinner of Best New Baby Gift – 2024 Positive Birth Company Awards and Best Muslins – 2023 TMM Awards, these muslin cloths combine thoughtful design with everyday practicality and early developmental support.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 60 x 60 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693197079,"sku":"ELPL001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/plant-print-3-pack-muslins-for-newborn-to-4-month-old-babies-3669075.png?v=1773248724"},{"product_id":"sensory-grasp-ball-suitable-from-birth","title":"Etta Loves Baby Sensory Ball - Dalmatian","description":"\u003cp\u003eThis Etta Loves Sensory Grasp Ball features the perfectly scaled Dalmatian pattern, thoughtfully designed to capture your baby’s attention and support early visual development from birth.\u003c\/p\u003e\n\u003cp\u003eAs your little one grows, it grows with them, encouraging kicking, grasping, throwing, and chasing while helping build strength, coordination, and confidence.\u003c\/p\u003e\n\u003cp\u003eThe clever segmented shape is easy for tiny hands to hold, and a soft bell inside introduces cause and effect, rewarding every movement with a gentle sound.\u003c\/p\u003e\n\u003cp\u003eMade from organic cotton and finished with a handy loop to attach to a pram, car seat, or baby gym, it’s a playful and engaging companion for everyday adventures.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: D 13 cm \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton outer with recycled polyester fill\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca title=\"Baby Sensory Toys\" href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693262615,"sku":"ELTO002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/sensory-grasp-ball-suitable-from-birth-9099588.png?v=1772807302"},{"product_id":"xl-sycamore-muslin-for-5-month-old-babies","title":"Etta Loves Baby Sensory XL Muslin Swaddle - Sycamore","description":"\u003cp\u003eThis extra-large, ultra-soft sensory muslin by Etta Loves features a bold Sycamore print, designed with carefully balanced scales and colours to support babies’ visual and cognitive development from 5 months onwards.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and wonderfully versatile, it’s perfect for cuddles, spills, tummy time, or as a lightweight blanket and breastfeeding cover. You can even roll it up in a car window to create shade and gentle stimulation for more relaxed journeys.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693295383,"sku":"ELPL007","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/xl-sycamore-muslin-for-5-month-old-babies-9557724.png?v=1772807302"},{"product_id":"etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies","title":"Etta Loves x Keith Haring Organic Sensory Muslin Cloths - 2 Pk","description":"\u003cp\u003eThis pack of two of super-soft sensory muslin cloths feature Keith Haring’s iconic ‘Baby’ print alongside the vibrant ‘Brazil’ design. Each pattern has been carefully re-scaled and re-coloured to support babies’ visual and cognitive development from birth to around one year.\u003c\/p\u003e\n\u003cp\u003ePractical and versatile, they’re perfect for feeding, cuddles, spills, tummy time, or as a lightweight blanket or breastfeeding cover. You can even roll them up in a car window to create shade and gentle visual stimulation for calmer journeys.\u003cbr\u003e\u003cbr\u003eDimensions: 80 x 80 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693328151,"sku":"ELHA010","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-2-pack-muslin-squares-for-0-to-4-months-5-month-old-babies-6356867.png?v=1772807302"},{"product_id":"etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months","title":"Etta Loves x Keith Haring Sensory Reversible Baby Playmat","description":"\u003cp\u003eTurn tummy time into engaging play with patterns designed to grow alongside your baby.\u003c\/p\u003e\n\u003cp\u003eMade from soft organic cotton with a comfortable padded fill, this reversible playmat features striking Keith Haring prints that are as eye-catching as they are purposeful. One side showcases ‘Baby’ (ideal from newborn to 4 months), while the other features ‘Brazil’ (5+ months).\u003c\/p\u003e\n\u003cp\u003eEach artwork has been carefully scaled and coloured with guidance from a consultant orthoptist to support visual and cognitive development during the first year. The thoughtfully designed patterns naturally encourage babies to lift, push, and explore - helping to strengthen neck, back, and shoulder muscles as they prepare for rolling and crawling.\u003c\/p\u003e\n\u003cp\u003eFeatured in VANITY FAIR: “Tot style for the nursery and beyond.”\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 100cm \u003cbr\u003eMaterial: organic cotton with polyester filling\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" title=\"Baby play mats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693360919,"sku":"ELHA003","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months-8379406.png?v=1772807302"},{"product_id":"xl-fern-muslin-for-newborn-to-4-months-old-babies","title":"Etta Loves Baby Sensory XL Muslin Swaddle - Ferns","description":"\u003cp data-start=\"453\" data-end=\"689\"\u003e\u003cspan\u003eThe muslin you'll reach for every single day. Big, soft, and endlessly versatile - this XL organic cotton muslin earns its place in your bag every time. Swaddle, shade, feed, comfort: whatever the moment calls for, this is the one you'll grab.\u003cbr\u003e\u003cbr\u003eThe Fern print is doing more than looking beautiful - developed with an Orthoptist, its gentle self-repeating fractal shapes - the same patterns found throughout nature - are scientifically proven to stimulate alpha brain waves linked to calm and relaxation. The result? A pattern that actively soothes both baby and parent, while supporting your baby's developing vision from birth through to around four months.\u003cbr\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693393687,"sku":"ELPL006","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/xl-fern-muslin-for-newborn-to-4-months-old-babies-2455190.png?v=1773240499"},{"product_id":"etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth","title":"Etta Loves x Liberty Sensory Reversible Baby Playmat","description":"\u003cp\u003eThe playmat that grows with your baby. Two sides. Two stages. One beautifully considered design!\u003cbr\u003e\u003cbr\u003eThis reversible, lightly padded playmat pairs Liberty's most beloved prints with the science of infant vision - creating a space that actively supports your baby's visual and cognitive development throughout their entire first year.\u003cbr\u003e\u003cbr\u003eFlip to Fairford Shadow: a whimsical floral in high-contrast black and white, scaled to captivate newborn eyes from birth to around four months. Then turn it over to Wharfedale Meadow: a vibrant wildflower print bursting with colour and detail, designed to meet growing eyes from five months onwards.\u003cbr\u003e\u003cbr\u003eThe patterns don't just look beautiful, they're doing something. Purposefully scaled to encourage babies to push up, reach, and move, they make tummy time genuinely motivating. Why lift your head? Because there's something worth looking at!\u003cbr\u003e\u003cbr\u003eLightly padded for comfort, it rolls up neatly with a matching band for easy storage and life on the go. Stunning enough to leave out. Practical enough to live on the floor.\u003cbr\u003eA standout gift for baby showers, or simply the most considered thing in the nursery.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 100cm \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with polyester filling\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca title=\"Baby play mats\" href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693426455,"sku":"ELLB006","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-reversible-sensory-playmat-suitable-from-birth-7005011.png?v=1773239522"},{"product_id":"animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies","title":"Etta Loves Organic Sensory Muslin Cloths - 3 Pk - Animal Prints","description":"\u003cp\u003e\u003cspan\u003eThree little muslin squares. A whole lot of science! These aren't your average muslins -  designed with an Orthoptist, the Zebra, Starfish and Dalmatian prints are expertly crafted to evolve with your baby's developing vision from birth to four months - the window when learning happens fastest - continuously offering just the right visual challenge as little eyes grow sharper.\u003cbr\u003e\u003cbr\u003eAt 60 x 60cm, they're the perfect over-the-shoulder size for feeds, burps, and play. Soft, practical, and made from 100% GOTS certified organic cotton that only gets softer with every wash.\u003cbr\u003e\u003cbr\u003ePack includes: Zebra, Starfish \u0026amp; Dalmatian\u003cbr\u003e\u003cbr\u003eDimensions: 60 x 60 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693459223,"sku":"ELAN001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-print-muslin-3-pack-for-newborn-to-4-month-old-babies-4449473.png?v=1773238286"},{"product_id":"etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth","title":"Etta Loves x Liberty Baby Sensory Ball","description":"\u003cp\u003e\u003cspan\u003eWhere Liberty meets science for little minds! This segmented fabric baby sensory ball weaves together Liberty's beloved Fairford Shadow print with genuine developmental purpose, creating something that grows alongside your baby from the very first day.\u003cbr\u003e\u003cbr\u003eThe iconic whimsical floral print has been expertly re-scaled into a crisp black and white high-contrast design, precisely calibrated to draw in newborn eyes and encourage visual focus right from birth. But as your baby grows, so does what this ball offers. First it's something to stare at, then something to bat at with curious feet, then something to grab, shake, and delight in. A hidden bell inside rewarding every grasp with a gentle chime. Before long, it's being thrown across the room and gleefully crawled after.\u003cbr\u003e\u003cbr\u003eGrounded in infant development science and wrapped in one of Liberty's most cherished prints, this is the kind of object that earns a permanent place in your home - calming, captivating, and quietly making those early months a little easier to navigate.\u003cbr\u003e\u003cbr\u003eDimensions: D 13 cm \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton outer with recycled polyester fill\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693491991,"sku":"ELLB007","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-grasp-ball-suitable-from-birth-5827059.png?v=1773236831"},{"product_id":"etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies","title":"Etta Loves x Keith Haring Organic Sensory XL Muslin Swaddle","description":"\u003cp\u003eThis extra-large, cloud-soft muslin square brings Keith Haring's beloved 'Baby' print to life in striking black and white - not just for the aesthetic, but with purpose. The contrast has been precisely rescaled, down to the millimetre, to align with how newborns actually see the world, actively supporting visual and cognitive development from birth through those early wonder-filled months.\u003cbr\u003e\u003cbr\u003eEndlessly versatile, it'll become the thing you grab for everything: a snuggle blanket, a breastfeeding cover, a quick fix for spillages, or laid over a play mat to make tummy time a little more inviting. Twisted into a car window, it doubles as a shade and a gentle source of stimulation - turning fussy car journeys into calmer ones.\u003cbr\u003e\u003cbr\u003eOne square. A thousand uses. And a little Haring magic at every stage!\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693655831,"sku":"ELHA001","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-baby-muslin-for-newborn-to-4-months-old-babies-2012344.jpg?v=1773235249"},{"product_id":"animal-print-muslin-2-pack-for-babies-first-year","title":"Etta Loves Organic Sensory Muslin Cloths - 2 Pk - Animal Prints","description":"\u003cp\u003eA two-pack of super soft sensory baby muslin cloths from Etta Loves' best-selling animals collection, designed to grow with your baby.\u003c\/p\u003e\n\u003cp\u003eThe Dalmatian print is scaled to support visual and cognitive development from birth to around 5 months, while Blue Leopard introduces bolder colours and smaller patterns for babies from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003eVersatile and practical, they’re perfect for feeding, cuddles, tummy time, spills, as a lightweight blanket, or breastfeeding cover. You can even roll them up on a car window to provide shade and gentle stimulation for calmer journeys.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 80 x 80 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693557527,"sku":"ELAN015","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-print-muslin-2-pack-for-babies-first-year-7126454.png?v=1773234397"},{"product_id":"plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months","title":"Etta Loves Reversible Baby Sensory Strip - Plant Print","description":"\u003cp\u003eThis clever baby sensory strip makes everyday moments easier and more engaging. Attach it to the pram for calm, focused outings, prop it up during tummy time to help build little muscles, or wrap it around the changing mat to make nappy changes smoother.\u003c\/p\u003e\n\u003cp\u003eEach side is thoughtfully designed to support visual development: Fern in high-contrast black and white for 0-4 months, and the bold, colourful Sycamore for 5+ months. \u003cbr\u003e\u003cbr\u003eBalanced shapes, scales, and colours provide the perfect visual challenge to captivate growing eyes as their sight develops.\u003c\/p\u003e\n\u003cp\u003eWinner of the Made for Mums Silver Award for Game Changer Parenting Product.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 90 x 15 cm with tie tags for secure attachment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with recycled polyester padding inner\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693590295,"sku":"ELPL013","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/plant-print-sensory-strip-reversible-newborn-to-4-months-and-5-months-5555975.png?v=1772807302"},{"product_id":"etta-loves-x-keith-haring-xl-brazil-muslin-for-5-month-old-babies","title":"Etta Loves x Keith Haring Organic Sensory XL Muslin Cloth - Brazil","description":"\u003cp\u003eThis extra-large, super-soft sensory muslin features Etta Loves' exclusive Keith Haring collaboration print ‘Brazil’, carefully scaled and re-coloured with guidance from an orthoptist to support babies’ visual and cognitive development from 5 months onward.\u003c\/p\u003e\n\u003cp\u003eVersatile and practical, it’s perfect for cuddles, spills, lightweight coverage, breastfeeding, or layering over a playmat for tummy time. You can even roll it up on a car window for shade and gentle visual stimulation during calmer journeys.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693688599,"sku":"ELHA002","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-xl-brazil-muslin-for-5-month-old-babies-2531990.jpg?v=1773232093"},{"product_id":"plant-print-playmat-reversible-newborn-to-4-months-and-5-months","title":"Etta Loves Sensory Reversible Baby Playmat - Plant Print","description":"\u003cp\u003eTummy time doesn’t have to be a struggle with this Plant Print Baby Sensory Playmat by Etta Loves. Designed to turn early play from fussy to focused, it gives your little one the stimulation they need and you the calm, confident moments you deserve.\u003c\/p\u003e\n\u003cp\u003eCreated with baby vision science in mind, the reversible Fern (0 to 4 months) and Sycamore (5+ months) prints are carefully designed to support visual and cognitive development as your baby’s sight grows.\u003c\/p\u003e\n\u003cp\u003eEach design encourages lifting, pushing, and reaching - helping strengthen neck, back, and shoulder muscles while exploring. \u003cbr\u003e\u003cbr\u003eMade from super-soft organic cotton with a padded fill, it’s practical, comfortable, and beautiful - perfect for tummy time, play, and everything in between.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 100cm \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with polyester filling\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca title=\"Baby play mats\" href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693623063,"sku":"ELPL008","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/plant-print-playmat-reversible-newborn-to-4-months-and-5-months-1843965.png?v=1772807302"},{"product_id":"etta-loves-x-liberty-sensory-muslin-2-pack-for-0-12m","title":"Etta Loves x Liberty Organic Sensory Muslin Cloths - 2 Pk - Fairford Shadow\/Wharfedale Meadow","description":"\u003cp\u003eThis exclusive 2-pack muslin cloths pairs iconic Liberty prints with the science of infant vision to support your baby’s visual and cognitive development.\u003c\/p\u003e\n\u003cp\u003eSuper soft and versatile, these muslins are perfect for feeding, winding, or sensory play - anytime, anywhere - helping little eyes focus and explore the world around them.\u003c\/p\u003e\n\u003cp\u003eEach organic cotton muslin is thoughtfully designed from a baby’s perspective, with prints scaled to support growth from birth through the first year:\u003c\/p\u003e\n\u003cp\u003eFairford Shadow: whimsical florals and dancing berries, ideal from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003eWharfedale Meadow: delicate wildflowers in flowing forms and vibrant tones, perfect for babies from 5 months onward as they notice more colour and detail.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged, this set makes a thoughtful gift for new parents or baby showers. \u003cbr\u003e\u003cbr\u003ePattern with purpose - crafted to captivate, calm, and support your baby while making parenting a little easier.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 80 x 80 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693721367,"sku":"ELLB001","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-muslin-2-pack-for-012m-6449612.png?v=1772807303"},{"product_id":"plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"Etta Loves Sensory Muslin Baby Blanket - Plant Print","description":"\u003cp\u003eThis triple-layer organic cotton baby blanket is soft, cosy and designed to engage your baby’s senses - perfect for cuddles, tummy time, or on-the-go adventures.\u003c\/p\u003e\n\u003cp\u003eReversible Fern (birth to 4 months) and Sycamore (5+ months) designs feature beautiful plant-inspired prints that grow with your baby. Crafted from super-soft organic cotton muslin.\u003c\/p\u003e\n\u003cp\u003ePresented in elegant box packaging, it’s as lovely to gift as it is to use.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/blankets\" target=\"the same window\" title=\"Baby blankets\"\u003eBABY BLANKETS\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693754135,"sku":"ELPL011","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/plant-print-muslin-blanket-reversible-newborn-to-4-months-5-months-4409004.jpg?v=1773230032"},{"product_id":"plant-print-muslin-2-pack-for-0-to-4-months-5-month-old-babies","title":"Etta Loves Organic Sensory Muslin Cloths - 2 Pk - Plant Prints","description":"\u003cp\u003eA two-pack of super-soft sensory baby muslins, featuring one from each stage of Etta Loves' best-selling plant print collection.\u003c\/p\u003e\n\u003cp\u003eFern is designed to support visual and cognitive development from birth to around 5 months, while Sycamore introduces vibrant colours and smaller patterns for babies from 5 months to a year and beyond.\u003c\/p\u003e\n\u003cp\u003eVersatile for feeding, play, cuddles, spills, tummy time, or as a lightweight blanket or breastfeeding cover. They can even be rolled up on a car window to provide shade and gentle stimulation for calmer journeys.\u003c\/p\u003e\n\u003cp\u003eWinner of the Made for Mums Bronze Award for Everyday Parenting Essential.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 80 x 80 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693852439,"sku":"ELPL012","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/plant-print-muslin-2-pack-for-0-to-4-months-5-month-old-babies-2699142.png?v=1773227216"},{"product_id":"outdoor-playmat-suitable-from-birth","title":"Etta Loves Sensory Outdoor Baby Playmat - Ferns","description":"\u003cp\u003eBring the wonder of the Etta Loves sensory prints outdoors with this versatile play mat.\u003c\/p\u003e\n\u003cp\u003ePadded for your baby’s comfort - and yours - its waterproof base makes it perfect for picnics, park trips, or backyard adventures. The sensory fern print is designed to engage little eyes and support visual development from birth.\u003c\/p\u003e\n\u003cp\u003eIncludes a convenient canvas carry bag with strap, making it easy to take on the go - a must-have for busy families!\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton upper layer with waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca title=\"Baby play mats\" href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693885207,"sku":"ELPL015","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/outdoor-playmat-suitable-from-birth-6219801.png?v=1773226706"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months","title":"Etta Loves x Liberty Baby Sensory XL Muslin Swaddle - Wharfedale Meadow","description":"\u003cp\u003eThis extra-large organic cotton muslin combines iconic Liberty prints with the science of infant vision to support your baby’s visual and cognitive growth through the second half of their first year.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and endlessly versatile, it works as a playmat, swaddle, lightweight blanket, breastfeeding cover, or pram shade - perfect for use at home or on the go.\u003c\/p\u003e\n\u003cp\u003e'Wharfedale Meadow' features a vibrant wildflower design, crafted to captivate growing eyes as babies begin to notice colour and detail \u003cstrong\u003efrom 5 months onwards\u003c\/strong\u003e. The carefully considered scale and contrast encourage focus, engagement, and sensory exploration during this key stage of development.\u003c\/p\u003e\n\u003cp\u003eTimeless, practical, and beautifully packaged, it makes a thoughtful gift for new parents. Pattern with purpose - designed to delight, calm, and support your baby while making everyday parenting a little easier.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693786903,"sku":"ELLB003","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-5-12-months-3225330.png?v=1773225796"},{"product_id":"colour-changing-bath-book-suitable-from-birth","title":"Etta Loves Colour Changing Bath Book","description":"\u003cp\u003eAdd a splash of magic to bath time with the Etta Loves Colour Changing Bath Book, created in collaboration with artist Camille Walala.\u003c\/p\u003e\n\u003cp\u003eSimply add water and watch the colours appear like magic. Delight babies in the bath, or let older children paint with water using a brush, sponge, or their fingers.\u003c\/p\u003e\n\u003cp\u003eFeaturing bold, scientifically inspired shapes and patterns to engage little eyes, it also encourages motor skill development as children explore movement and control while 'painting' with water.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 15 x 15 cm with 4 pages total\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: layer of sponge with a waterproof covering\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693950743,"sku":"ELCW007","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/colour-changing-bath-book-suitable-from-birth-1769727.png?v=1773225027"},{"product_id":"animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months","title":"Etta Loves Sensory Muslin Baby Blanket - Animal Print","description":"\u003cp\u003eThis triple-layer organic cotton baby blanket is designed to comfort and engage your baby wherever you are - perfect for cuddles, tummy time, or sensory moments on the go. Soft, breathable, and gentle on delicate skin, it blends practicality with playful design.\u003c\/p\u003e\n\u003cp\u003eReversible styles feature Dalmatian (ideal from newborn to 4 months) on one side and Blue Leopard (suited for 5+ months) on the other, supporting your baby’s visual curiosity as they grow.\u003c\/p\u003e\n\u003cp\u003eBeautifully presented in Etta Loves' signature gift box, it makes a thoughtful present for new parents.\u003c\/p\u003e\n\u003cp\u003eAs featured in VOGUE: “3 Vogue editors share their newborn baby essentials.”\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: 100% GOTS Certified organic cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/blankets\" target=\"the same window\" title=\"Baby blankets\"\u003eBABY BLANKETS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693819671,"sku":"ELAN017","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-print-muslin-blanket-reversible-newborn-to-4-months-5-months-5854400.png?v=1773224628"},{"product_id":"etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth","title":"Etta Loves x Liberty Reversible Baby Sensory Strip","description":"\u003cp\u003eVersatile and simple to use, this baby sensory strip toy can be wrapped around a pram bassinet for calm, developmental strolls, propped up during tummy time to encourage push-ups, or placed around the changing mat to keep baby engaged during nappy changes.\u003c\/p\u003e\n\u003cp\u003eEach side features a Liberty print thoughtfully re-imagined for how babies see - scaled to support visual focus and early physical development.\u003c\/p\u003e\n\u003cp\u003e'Fairford Shadow' is a high-contrast floral print designed to capture attention from birth to around 4 months, while Wharfedale Meadow introduces softer colours and delicate wildflowers, ideal for curious eyes exploring detail from 5 months up.\u003c\/p\u003e\n\u003cp\u003eLightweight, padded, and machine washable, it folds easily into a changing bag and makes a beautiful, practical gift - pattern with purpose for everyday moments!\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 90 x 15 cm with tie tags for secure attachment\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton with recycled polyester padding inner\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693917975,"sku":"ELLB005","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-reversible-sensory-strip-suitable-from-birth-9870838.png?v=1773224039"},{"product_id":"etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-0-4m","title":"Etta Loves x Liberty Baby Sensory XL Muslin Swaddle - Fairford Shadow","description":"\u003cp\u003eThis extra-large, ultra-soft muslin blends iconic Liberty design with the science of infant vision to gently support your baby’s visual and cognitive development from the very beginning.\u003c\/p\u003e\n\u003cp\u003eGenerously sized and wonderfully versatile, it can be used for swaddling, playtime, as a lightweight blanket, breastfeeding cover, pram shade, or a playmat on the go.\u003c\/p\u003e\n\u003cp\u003eFeaturing the classic Liberty print 'Fairford Shadow', with whimsical florals and dancing berries designed to engage and delight little eyes \u003cstrong\u003efrom birth to around four months\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBeautifully packaged and thoughtfully made, it’s a practical yet special gift for new parents.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is pattern with purpose - designed to calm, captivate and support babies’ early development and make parenting that bit easier.\u003cbr\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693983511,"sku":"ELLB002","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-xl-muslin-swaddle-for-04m-5486035.png?v=1773223427"},{"product_id":"sensory-hanging-squares-for-babies-first-year","title":"Etta Loves Baby Sensory Hanging Squares","description":"\u003cp\u003eKeep little eyes curious with these reversible sensory hanging squares, thoughtfully designed to support visual development from birth to approx. one year.\u003c\/p\u003e\n\u003cp\u003eEasily attach them to a pram, car seat, or play gym so your baby can explore textures, sounds, and reflections wherever you go. Each square features engaging sensory elements such as a gentle rattle, soft crinkle, and a baby-safe mirror.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEach set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Fern \/ Sycamore – with a soft rattle\u003cbr\u003e- Chequers \/ Illusion – with crinkle texture\u003cbr\u003e- Dalmatian \/ Mirror – for playful reflection\u003c\/p\u003e\n\u003cp\u003eAdjustable Velcro straps make them easy to secure wherever they’re needed.\u003c\/p\u003e\n\u003cp\u003eWinner of the Made for Mums Silver Award for Best Baby Shower Gift.\u003cbr\u003e\u003cbr\u003eDimensions: each hanging square is approx 13 x 13 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton with recycled polyester fill\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\" target=\"_blank\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420694016279,"sku":"ELTO001","price":24.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/sensory-hanging-squares-for-babies-first-year-1573060.png?v=1772807301"},{"product_id":"etta-loves-x-liberty-sensory-hanging-squares","title":"Etta Loves x Liberty Baby Sensory Hanging Squares","description":"\u003cp\u003eThese reversible sensory squares are designed to grow with your baby’s developing vision, offering engaging stimulation from newborn through early months.\u003c\/p\u003e\n\u003cp\u003eCreated in collaboration with Liberty London, they feature beautifully reimagined archive prints tailored for different stages of sight. One side supports 0-4 months with bold, high-contrast florals (Fairford Shadow), while the reverse introduces softer, evolving colour for 5+ months (Wharfedale Meadow).\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for everyday use, they easily attach to prams, play gyms, or car seats with secure Velcro. Each square includes sensory details like a mirror, crinkle textures, and a gentle rattle to encourage early cause-and-effect learning. Lightweight, padded, and machine washable for practicality as well as play.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: each hanging square is approx 13 x 13 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: 100% GOTS Certified organic cotton with recycled polyester fill\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\" title=\"Etta Loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/sensory-toy\" title=\"Baby Sensory Toys\"\u003eBABY SENSORY TOYS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53037386432791,"sku":"ELLB008","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-sensory-hanging-squares-4503111.jpg?v=1778242251"},{"product_id":"etta-loves-x-liberty-outdoor-playmat","title":"Etta Loves x Liberty Sensory Outdoor Baby Playmat","description":"\u003cp\u003eThe Liberty London x Etta Loves playmat combines iconic design with infant vision science to create a beautifully purposeful space for early development.\u003c\/p\u003e\n\u003cp\u003eFeaturing the Fairford Shadow print, the pattern has been carefully adapted to suit how newborns see, with high-contrast detail that helps hold a baby’s attention from birth to around 4 months.\u003c\/p\u003e\n\u003cp\u003eMeasuring 1.2m square, it’s softly padded with a waterproof base to support comfortable tummy time, rolling, kicking, and play, at home or outdoors. It also doubles as a practical picnic blanket for family days out.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to carry, it folds neatly into its own canvas bag with a strap, making it simple to take anywhere.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton upper layer with waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" title=\"Baby play mats\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53037386400023,"sku":"ELLB009","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-outdoor-playmat-8818756.jpg?v=1777985279"},{"product_id":"animal-bath-toys-3-pack-suitable-from-birth","title":"Etta Loves Natural Rubber Animal Bath Toys - 3-pack","description":"\u003cp\u003eThese playful bath toys are designed to turn bath time into a rich sensory experience, supporting early visual and cognitive development through thoughtful patterns, textures, and colours.\u003c\/p\u003e\n\u003cp\u003eEach toy is hand-painted on one side, with raised tactile detailing on the reverse to encourage both visual engagement and hands-on exploration.\u003c\/p\u003e\n\u003cp\u003eMade from natural rubber, they’re soft to touch, safe for chewing, and fully sealed to keep out any unwanted nasties - perfect for both water play and teething.\u003c\/p\u003e\n\u003cp\u003eFeatured in VOGUE’s ‘Sense \u0026amp; Sensibility’ and winner of ‘Best Bath Toys’ at the 2023 TMM Awards.\u003cbr\u003e\u003cbr\u003eSuitable from birth\u003cbr\u003e\u003cbr\u003eMaterial: natural rubber\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53037386498327,"sku":"ELBT001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/animal-bath-toys-3-pack-suitable-from-birth-2244718.png?v=1778248231"},{"product_id":"etta-loves-x-liberty-outdoor-playmat-colourful","title":"Etta Loves x Liberty Sensory Outdoor Baby Playmat - Colour","description":"\u003cp\u003eThe Etta Loves x Liberty playmat blends timeless Liberty design with research-led infant vision patterns to create a play space that’s as functional as it is beautiful.\u003c\/p\u003e\n\u003cp\u003eFeaturing Liberty’s much-loved Wharfedale Meadow print, specially adapted to support babies’ visual development from around 5 months to 1 year, the design is carefully scaled to encourage focus, curiosity and calmer, longer play sessions - indoors or out.\u003c\/p\u003e\n\u003cp\u003eGenerously sized at 1.2m square, the softly padded mat offers a comfortable, hygienic space for tummy time, rolling, stretching and play. A waterproof backing makes it ideal for garden adventures, park trips and even family picnics.\u003c\/p\u003e\n\u003cp\u003eDesigned for life on the go, the mat folds neatly into its own canvas carry bag with a handy shoulder strap, making it easy to take from home to beach, park or playdate.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed with both style and purpose in mind, this is where iconic Liberty prints meet the science of early visual development.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 120 x 120 cm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaterial: organic cotton upper layer with waterproof bottom layer\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSEE THE FULL RANGE FROM \u003c\/span\u003e\u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003c\/span\u003e\u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" title=\"Baby play mats\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53037386465559,"sku":"ELLB010","price":86.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-liberty-outdoor-playmat-colourful-4903165.jpg?v=1778490485"},{"product_id":"love-heart-single-sensory-muslin-birth-to-4-months","title":"Etta Loves Organic Sensory Muslin Cloth - Love Hearts","description":"\u003cp\u003eCreated with love and with an extraordinary story behind it, this special Love Heart print was illustrated by Etta Loves' very own 'heartists' - children whose journeys began in NICUs across the UK. Every heart is a celebration of strength, resilience and the tiniest beginnings.\u003c\/p\u003e\n\u003cp\u003eUsing their infant-vision expertise, Etta Loves then carefully adapted and scaled the design to support babies’ visual development from birth to around 4 months, helping little eyes focus and engage during those early weeks.\u003c\/p\u003e\n\u003cp\u003eOriginally created exclusively as a muslin donated to NICUs nationwide, the response was overwhelming. To date, more than 3,000 have been gifted to over 35 neonatal units, and after so many requests from parents, they’re delighted to finally make it available to purchase too!\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 80 x 80 cm\u003cbr\u003eMaterial: 100% GOTS Certified organic cotton\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/muslins\" title=\"Organic baby muslin cloths\"\u003eORGANIC BABY MUSLINS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":53037386531095,"sku":"ELHE002","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/love-heart-single-sensory-muslin-designed-for-0-4-month-old-babies-6216043.png?v=1777985284"}],"url":"https:\/\/sorenshouse.co.uk\/collections\/etta-loves.oembed?page=3","provider":"Soren's House","version":"1.0","type":"link"}