The foundations of MohDoh were set some 30 years ago when the mother of its inventor, Simon Palfreyman, would add a lavender essence to his modelling clay to help calm him down. Simon was an extremely hyperactive child and not much has changed as an adult!

Now he is the father of two equally excitable boys who seem to have spent the best part of their early years with snotty noses, grazed knees and elbows, disturbed sleep patterns as well as numerous stops by the side of motorways whilst the contents of stomachs are revisited... Simon wanted a way of helping his boys cope with these everyday ailments without submitting them to the chemicals, dyes and sugars as well as the numerous side effects that accompany conventional medication, so his thoughts returned to his modelling clay and he thought that his mum may have been on to something after all…