{"product_id":"etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months","title":"Etta Loves x Keith Haring Sensory Reversible Baby Playmat","description":"\u003cp\u003eTurn tummy time into engaging play with patterns designed to grow alongside your baby.\u003c\/p\u003e\n\u003cp\u003eMade from soft organic cotton with a comfortable padded fill, this reversible playmat features striking Keith Haring prints that are as eye-catching as they are purposeful. One side showcases ‘Baby’ (ideal from newborn to 4 months), while the other features ‘Brazil’ (5+ months).\u003c\/p\u003e\n\u003cp\u003eEach artwork has been carefully scaled and coloured with guidance from a consultant orthoptist to support visual and cognitive development during the first year. The thoughtfully designed patterns naturally encourage babies to lift, push, and explore - helping to strengthen neck, back, and shoulder muscles as they prepare for rolling and crawling.\u003c\/p\u003e\n\u003cp\u003eFeatured in VANITY FAIR: “Tot style for the nursery and beyond.”\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eDimensions: 100cm \u003cbr\u003eMaterial: organic cotton with polyester filling\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSEE THE FULL RANGE FROM \u003ca title=\"Etta Loves\" href=\"https:\/\/sorenshouse.co.uk\/collections\/etta-loves\"\u003eETTA LOVES\u003c\/a\u003e\u003cbr\u003eSEE OUR FULL RANGE OF \u003ca href=\"https:\/\/sorenshouse.co.uk\/collections\/baby-playmats\" title=\"Baby play mats\" target=\"_blank\"\u003eBABY PLAY MATS\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Etta Loves","offers":[{"title":"Default Title","offer_id":52420693360919,"sku":"ELHA003","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1581\/0723\/files\/etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months-8379406.png?v=1772807302","url":"https:\/\/sorenshouse.co.uk\/products\/etta-loves-x-keith-haring-playmat-reversible-newborn-to-4-months-5-months","provider":"Soren's House","version":"1.0","type":"link"}