The first in our series of 'Focus on', comes Liewood.
One of the biggest collections we sell here at Soren’s house is made by Liewood. And for good reason; This eco-friendly children’s brand, founded in Copenhagen in 2015 by Anne Marie Lie Nielsen, offers a huge variety of stylish children’s wear, toys, dinnerware, furniture, weaning essentials, baby essentials & so much more.
Our love for Liewood began when we learnt their ambition: to advocate slow living – creating products that will last for generations. What more could we want?!
What does Liewood mean?
In an interview with Liberty, Anna Marie Lie Nielsen revealed the history behind the name;
“My last name Lie and my previous business partner’s name is Skov – which is the Danish word for ‘wood’.”
What do we know about Liewood’s manufacturing?
When we researched Liewood manufacturing process, we were happy to hear about their uncompromising & ethical approach. The fact that they use GOTS cotton to produce their textile products is very important to us, as this means that the processing, manufacturing, packaging & labelling of the fabric is all done so to an internationally recognised organic textile standard.
If a textile item is made from GOTS cotton it means we can be sure it is sustainable; a requirement for GOTS is that the fibre has to be organically produced (which means no artificial fertilisers or pesticides are used) & any chemicals that are used, have to meet a strict criteria for environmental & human health.
Where is Liewood made?
Liewood products are designed in Denmark, with quintessentially nordic designs, accompanied with nordic ethics.
Their clothing & accessories are made at a GOTS (Global Organic Textile Standard) certified supplier in India.
The rest of their products are developed under controlled, safe & fair conditions by skilled suppliers, many in China, meaning the employees can work in a safe & fair environment.
A large amount of Liewood products such as the tableware sets, are made from 100% BPA Free Silicone. One of the main benefits of creating toys, dinnerware etc from silicone is durability; this means the products you are buying will last for years. This is a huge advantage when creating kids toys especially, as they undergo a large amount of wear & tear. Buying an item made from silicone is a brilliant alternative to plastic as you can guarantee you will be able to pass it down from generation to generation, thus creating less waste. Another advantage is the fact its so easy to clean & sterilise, a must have when children are involved!!
Liewood also favour 100% beechwood for their wooden products, such as the baby play gyms & puzzle boxes. Some of the benefits of using beechwood in the manufacture of children’s toys are that it is hard, tough & strong; which is just what you need with exploring hands & mouths around! Beechwood is considered one of the more sustainable trees as it grows fast, making it easily replaceable.
Is Liewood Eco-Friendly?
Liewood’s commitment to using planet friendly materials makes them a sustainable brand to add to your family home. BPA free silicone, bamboo & stainless steel as a substitute for plastic, & GOTS certified organic cotton as a substitute for synthetic fibres.
Liewood designs stand out in a crowd & are instantly recognisable in their nordic style of subtle details & fun prints, shades & characters. We love seeing their new colour palette every season & seeing how they have incorporated their fun characters including panda, bear, rabbit & cat.
Anne Marie Lie Nielsen’s ambition is to provide modern families with sustainable alternatives & it shows. Whether it’s an item for the kitchen, bedroom, wardrobe or playroom, Liewood have a wide range of products that are functional, stylish & sustainable. Meeting the needs of both parents & children.
Our Favourite Liewood Products:
Weaning & Tableware:
One of our most popular collections from Liewood is Baby Weaning Essentials. We stock a wide range of Weaning Bibs, Weaning Spoons, Weaning Bowls & Plates, Weaning Sippy cups, Weaning Pots & Snack Cups, & also Wipeable Placemats. All of these items are beautifully designed with functionality in mind, alongside stunning design. Liewood have such a brilliant range of bibs from long sleeve cape bibs to silicone scoop bibs with a catch all pocket. Their dinner sets come in a huge selection of shapes, sizes, characters & colours, all with correlating spoons, sippy cups, open cups, cups with handles, the list goes on.
Liewood make some gorgeous tableware sets & also lunchboxes, water bottles & food flasks. Which are perfect for weaning, taking for school lunches or even just out on a picnic. Made from stainless steel & silicone, & each featuring the iconic Liewood characters & colours, you can mix & match from the whole collection.
Baby essentials are a big part of what Liewood do. From 100% soft organic cotton muslins to dribble bibs, wooden baby gyms to silicone baby toothbrushes, 100% organic cotton activity playmats to silicone pacifiers, Liewood have thought of everything when it comes to baby must-haves, and have done so with functionality, style & attention to detail at the forefront.
Each year Liewood fill our children’s wardrobes with season appropriate items; sandals, swimwear, sun-hats & ponchos in the summer, & wellies, gloves, rain suits & balaclavas in the winter. All made with children in mind, with comfortable fabrics & easy fastenings. This years outwear came made from 100% recycled polyester which we absolutely love, and our planet will love too.
When it comes to bath time, we stock a huge range of Liewood 100% natural rubber bath toys & 100% organic cotton terry towels & washcloths. And for bedtime we have extra soft organic cotton bedding for adults & kids, plus a beautiful range of 100% organic cotton bed canopies too, to compliment any bedroom or playroom.
We hope this blog helped you get to know the brand Liewood & its products a bit better, & we hope you love them as much as we do!!