Collection: Miffy

These snuggly soft Miffy Bunny toys are a firm favourite amongst children and parents alike. Made from natural materials and available in a wide range of colour options, they make the perfect addition to any nursery or bedroom space. Miffy soft toys also make a lovely thoughtful gift for new and expecting parents, with a variety of characters and gender neutral colourways available. For children who can't resist Miffy's cute and cuddly nature, we also have a selection of other Miffy merch such as playmats and storage bags. Discover the full collection below.

Why is Miffy so popular?
Miffy is a globally recognised character known for her cute nature, she has been loved for many generations which makes her a familiar face in many households. Additionally, with many different Miffy toys and colours available the character makes for the perfect gender-neutral gift that all children can enjoy. 

Where is Miffy from?
Miffy was created in Utrecht in the Netherlands over 60 years ago by Dutch artist Dick Bruna. Miffy has since gone on to become an internationally loved character, particularly in Japan which leads many to believe that Miffy is Japanese. 

What age range is Miffy for?
Miffy soft toys and plushies don't have a particular age limit so the character can be introduced to babies and young children. However, to fully understand the Miffy storybooks the advisory age range is between four and eight years old.