The Bonniemob

Founded in 2005 by knitwear designer Tracey Samuel after the birth of her daughter, Alice-Bee, the brand began with a simple idea: create beautifully made children’s clothing that lasts and can be passed on. What started as Bonnie Baby - known for its colourful, durable knits - evolved into The Bonniemob, a collection designed to grow with children from newborn to early years. Inspired by play, adventure, and imagination, each piece blends a hint of vintage charm with lasting quality, made to be worn, loved, and handed down.